Case Study
RexSailing
Luxury Yacht Charter Booking & CRM Platform
Executive Summary
RexSailing is a luxury yacht charter booking and CRM platform based in Le Marin, Martinique. The system manages a fleet of three sailing yachts across day charters and multi-day itineraries, handling the full lifecycle from partner referral intake and availability management through proposal generation, booking, crew assignment, and post-charter follow-up. The front-end features a custom torn-paper design language reflecting the heritage and craftsmanship of classic sailing.
3 Yachts
Fleet Managed
Day + Multi-Day
Charter Types
French West Indies
Destinations
6+ Resorts
Partner Network
System Architecture
The platform is organized around three interconnected domains: a booking and availability engine handling real-time charter logistics, a CRM layer managing client relationships and partner referrals, and a front-end presentation layer with a custom luxury design system. External partner portals provide resort and concierge teams with direct access to submit charter requests and track confirmations.
- Booking Engine: Real-time availability, conflict detection, hold/release cycles, deposit tracking, and automated payment reminders across all three yachts.
- CRM System: Client profiles tracking charter history, preferences, dietary requirements, special occasions, and partner referral attribution with commission tracking.
- Proposal Engine: Automated generation of branded PDF proposals with yacht details, crew bios, sample itineraries, and all-inclusive pricing - delivered within 48 hours.
- Partner Portal: Dedicated interface for resort and concierge partners to submit charter requests, check availability, and receive commission-tracked confirmations.
- Front-End Design System: Custom torn-paper aesthetic with layered clip-paths, SVG textures, and organic border treatments delivering a luxury brand experience.
Core Features
Booking & Availability Engine
Real-time booking system managing three yachts across day charters, sunset sails, and multi-day itineraries. Supports dynamic pricing, blackout dates, crew assignments, and waitlist management with instant confirmation triggers.
CRM with Client Profiles
Centralized client relationship management tracking guest preferences, past charters, dietary requirements, special occasions, and partner referral sources (resorts, concierge, Virtuoso, MYBA). Automated follow-up and post-charter feedback loops.
Custom Torn-Paper Front End
Luxury brand interface built with a torn-paper aesthetic - layered textures, organic edges, and rich typography. The design language communicates heritage craftsmanship while maintaining fast load times and responsive layouts across devices.
Partner Referral Portal
Dedicated portal for resort and concierge partners (CAP EST LAGOON RESORT, FRENCH COCO, LA SUITE VILLA, HOTEL BAKOUA) to submit charter requests, check availability, and receive commission-tracked confirmations within 48 hours.
Itinerary Builder
Dynamic itinerary generator that constructs day-by-day sailing routes based on yacht selection, duration, guest preferences, and weather windows. Routes cover Les Anses-d'Arlet, Diamond Rock, Saint-Pierre, Sainte-Anne, and the wider French West Indies.
Quote & Proposal System
Automated private proposal generation with all-inclusive pricing breakdowns. Proposals include yacht details, crew bios, sample itineraries, included services, and terms - delivered as branded PDFs within the 48-hour SLA.
Key Technical Decisions
Booking Engine Architecture
Real-time availability checks with conflict detection across overlapping charter types (day, multi-day, private event). Supports hold/release cycles, deposit tracking, and automated payment reminders.
Custom Front-End Design System
Torn-paper aesthetic implemented through layered CSS clip-paths, custom SVG textures, and organic border treatments. Typography uses serif headings for elegance and clean sans-serif for readability.
CRM Data Model
Relational data model linking clients, yachts, charters, crew assignments, and referral partners. Tracks charter history, preferences, and engagement metrics for personalized service on return bookings.
Partner API Integration
Resort and concierge partners submit requests through a structured web interface. Each referral is tagged to the originating partner for automated commission calculation and reporting.
Charter Request Intake
Guest or partner submits a charter request through the web portal or partner interface. System captures yacht preference, dates, group size, budget range, and special requirements.
Proposal Generation
Within 48 hours, the system generates a branded proposal document with yacht assignment, crew details, sample itinerary, and all-inclusive pricing. Proposals are delivered as PDFs and stored in the client CRM record.
Booking & Crew Assignment
On acceptance, the booking engine locks availability, assigns crew (captain + host), triggers a deposit invoice, and updates the yacht calendar. Partner referrals are logged for commission tracking.
Pre-Charter & Post-Charter
Automated pre-charter communications (weather briefing, boarding instructions, preference confirmation) and post-charter follow-up (feedback collection, photo sharing, repeat booking incentive).
Outcome
The RexSailing platform delivers a complete charter management workflow from partner referral intake through booking, crew assignment, and post-charter follow-up. The booking engine handles real-time availability across three yachts while the CRM maintains client histories and preference profiles for personalized return experiences.
The custom torn-paper front-end creates a distinctive luxury brand identity that differentiates RexSailing in the Caribbean charter market. The partner referral portal integrates with six resort and concierge networks including CAP EST LAGOON RESORT, FRENCH COCO, LA SUITE VILLA, HOTEL BAKOUA, VIRTUOSO, and MYBA - all feeding into a unified booking pipeline with automated 48-hour proposal delivery.